1. Overview & Vision
Product Vision
NBC-Sredha serves as the foundational entry point and engagement engine for the NBCP political ecosystem. It transforms traditional volunteer management into a gamified, data-driven, and transparent system that rewards performance, ensures accountability, and builds a scalable organizational hierarchy from the ground up.
The system is designed to convert passive supporters into active volunteers, track granular activities at booth levels, and create a meritocratic pathway for leadership emergence within the party structure.
Core Objectives
- Streamline volunteer onboarding & management
- Create performance-based leadership pathways
- Implement Daily Digital Activity Records (DDAR)
- Enable real-time monitoring & AI-driven analytics
- Integrate seamlessly with NBC ecosystem
2. Core Features
Multi-Tier Enrollment
Seamless onboarding for both members and volunteers with OTP verification. Volunteers can enroll members at booth level, creating a viral growth mechanism.
Activity Management Engine
Volunteers can self-assign or receive assigned activities with time-bound completion tracking. Automated alerts, follow-ups, and expiration features.
Gamified Points System
Performance-based points awarded for completed activities. Points convert to badges, rankings, and eligibility for leadership promotions and election candidacy.
Democratic Leadership Selection
System-driven, merit-based promotion from Volunteer → Cluster Leader → Ward Leader → Assembly Coordinator → District Commander, with senior team approval.
DDAR & Citizen KYC
Daily Digital Activity Records with optional KYC for government submissions. Capture citizen details, grievances, and interactions for the Janasambarkka Mission.
Multi-Lingual Support
Full application support for Malayalam, English, and Tamil from launch. Interface, notifications, and content dynamically switch based on user preference.
3. User Journeys & Process Flows
Primary User Journey: Volunteer Onboarding & Progression
App Download & Registration
User downloads app, registers with OTP verification, selects Member/Volunteer option
Booth Assignment & Member Enrollment
Geolocation-based booth assignment. Volunteer begins enrolling members in assigned booth
Activity Execution & Points Accumulation
Completes assigned/self-created activities, earns points, climbs public ranking ladder
Leadership Promotion
Based on performance metrics, volunteer is promoted to Cluster Leader (with approval)
Election Candidacy Eligibility
With sufficient points + social credibility metrics, qualifies for party election tickets
Activity Management Flow
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1
Activity Creation (Self or Assigned)
Volunteer creates activity or receives from higher authority with priority level, deadline, and instructions.
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2
Execution & Documentation
Volunteer executes activity, uploads proof (photos, notes, signatures), and submits for review.
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3
Automated & Manual Verification
System auto-verifies with AI where possible; else escalated to Cluster/Ward Leader for approval.
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4
Points Award & Analytics
Points awarded based on complexity & impact. Data fed to central analytics for performance insights.
Data Flow & Integration
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1
Daily Digital Activity Records (DDAR)
All volunteer activities timestamped, geotagged, and stored in secure cloud with encryption.
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2
Central AI Analytics Engine
Data pushed to NBC-Power for sentiment analysis, performance predictions, and strategic insights.
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3
Real-time Dashboards
CWR and hierarchy leaders get live dashboards with KPIs, alerts, and volunteer performance metrics.
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4
Ecosystem Integration
Seamless sync with NBC-BI, NBC-Yodha, and NBC-JanamSathi for unified citizen engagement.
4. Technical Architecture
Microservices-Based Scalable Architecture
System Architecture
Presentation Layer
PWA Mobile App (React Native/Flutter) + Web Admin Panel (React.js/Vue.js)
API Gateway
Kong/NGINX for request routing, rate limiting, authentication
Microservices Layer
- • Auth Service (JWT, OAuth 2.0)
- • User Management Service
- • Activity Service
- • Analytics Service
- • Notification Service
- • File Storage Service
Data Layer
PostgreSQL (primary), Redis (caching), MongoDB (unstructured data), AWS S3 (files)
Integration Layer
REST APIs for NBC ecosystem integration, Webhooks for real-time updates
Technology Stack
Backend
Frontend
Security & Compliance
Key Features
5. System Modules
Authentication & Authorization
- Multi-factor authentication (OTP, biometric)
- Role-Based Access Control (RBAC) with granular permissions
- Session management with JWT tokens
- Hierarchical permission inheritance (Volunteer → Cluster Leader → Ward Leader, etc.)
User & Profile Management
- Complete user profiles with KYC options (Aadhaar, voter ID integration)
- Booth-level geofencing and assignment
- Social credibility scoring system (external verification)
- Professional background and skills tracking
Activity Management System
- Activity creation with templates (canvassing, meetings, surveys)
- Assignment engine with priority levels and deadlines
- Proof submission (photo, video, audio, documents)
- Automated verification workflows with AI assistance
Gamification & Rewards Engine
- Dynamic points system weighted by activity complexity and impact
- Badges and achievements for milestones
- Public leaderboards at booth, ward, district levels
- Tiered rewards system (certificates, merchandise, recognition events)
Analytics & Reporting
- Real-time dashboards for all hierarchy levels
- Performance prediction models using ML
- Sentiment analysis on citizen interactions
- Automated report generation for meetings and reviews
Communication & Notification
- Multi-channel alerts (in-app, SMS, email, WhatsApp)
- Hierarchical messaging (broadcasts and targeted communications)
- Automated reminders for activity deadlines
- Integration with NBC-Yodha for campaign communications
6. Advanced Features & Enhancements
AI-Powered Enhancements
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Smart Activity Assignment: AI matches activities to volunteer skills, location, and past performance.
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Fraud Detection: ML algorithms detect fraudulent activity submissions and flag for review.
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Predictive Analytics: Forecast volunteer churn, campaign success probability, and resource needs.
Security & Compliance Features
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Data Anonymization: Optional KYC with citizen data anonymized for analytics.
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Consent Management: Granular control over data sharing preferences for citizens.
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Audit Trail: Complete immutable log of all system actions for transparency.
7. Implementation Roadmap
| Phase | Timeline | Deliverables | Success Metrics |
|---|---|---|---|
| Phase 1: MVP | Weeks 1-8 | Core onboarding, basic activity tracking, simple dashboard | 1,000 volunteer signups, 80% activity completion rate |
| Phase 2: Gamification | Weeks 9-16 | Points system, badges, leaderboards, advanced reporting | 30% increase in volunteer engagement, 5:1 member:volunteer ratio |
| Phase 3: AI Integration | Weeks 17-24 | Smart assignments, fraud detection, predictive analytics | 40% reduction in fraudulent submissions, 25% better activity matching |
| Phase 4: Ecosystem Integration | Weeks 25-32 | Full integration with NBC-Power, NBC-BI, NBC-Yodha | Unified data flow, real-time CWR dashboards, automated campaign triggers |